Aston Martin required a sophisticated customer experience to better demonstrate colour and trim options available on new cars.

The outcome was a digital solution based on projection mapping; a technique used to turn objects, often irregularly shaped, into a display surface for video projection. Colour was rear-projected onto full-size composite car bodies with a semi-translucent finish, making it appear like it had been painted.

Customers could see a full-size representation of their dream colour by simply moving a colour wheel within an app. All delivered within a cost-effective, single footprint of a vehicle at dealership eliminating the need to carry excessive stock, or impede retail space.

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