Justin Fletcher aka ‘Mr Tumble’ was licensed by app company NTL to front a new educative gaming kids app series called Justin’s World.
Challenged by a totally new market and voyage into the unknown, the business was challenged with launching and promoting a series 10 apps whilst protecting the Mr Tumble brand.
D&F’s Ian Thatcher oversaw marketing and promotion and achieved an outcome of circa 1 million downloads across the portfolio. The apps received “Editors Choice” in the App Store and were named ”Best Kids App” by Wired Magazine, achieved national press coverage and delivered a launch event to a sold-out audience of 9,000.
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